Your attack should focus on selling your vision and what you bring to the table for the employee. Talent will naturally seek responsibility, reward and a socially balanced lifestyle. Provide a compelling reason why the candidate should work for your team. What’s in it for them? Make your business a great place to work. Create a culture that nurtures success.
In the Great Workplace the authors suggest there are five dimensions to working for a great company; Credibility, Respect, Fairness, Price and Camaraderie. The first three combine to form trust. Your employee has to know and trust you to do the right thing for them.
If you are a two person retail shop consider mentoring the new hire to be the best in relationship selling. Your offering might include cash rewards towards higher education and text book subsidies for university students. Your engagement with the new hire could provide a valuable reference for their next level job. You provide a reason for why they should come to work.
On the other hand if you manage a 100 person office you need to sell the candidate on where they fit into the organization and what opportunities await them. Is it fun, is the money on market and do you give them a chance to grow and manage projects they can take ownership of?
Attracting top talent is as simple as giving the candidate a reason to come on board. Creating a great workplace can be the answer.
What are you doing to attract top talent?
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
 The Great Workplace; Michael Burchell and Jennifer Robin,2011; Jossey-Bass publisher